Evaluation Question 3

What kind of media institution might distribute your media product and why?

Our Production company name is Lunatic Productions, we decided on this because it was a word which helped to imply our crazy and imaginative ideas. Our logo was created as a counterpart to the name as the two go well together. We looked at other logos on the internet to get some ideas for our own logo.

The production company may be directly responsible for fundraising for the production or may accomplish this through a parent company, partner, or private investor. It handles budgeting, scheduling, scripting, the supply with talent and resources, the organization of staff, the production itself, post production, distribution, and marketing. Production companies are often either owned or under contract with a media conglomerate, film studio, entertainment company, or Motion Picture Company, who act as the production companies partner or parent company.

We have decided that the most suitable production company for our film would be a low budget company. Because of this we have chosen Film4 this is because it supports low budget cost productions like ours, and it is not a major production company. Also we have found out that Film4 develops and co-finances films and is known for working with the most innovative talent in the U.K., whether new or established. This also means that they would fund part of our production we will just have to raise the rest of the money from either another independent film production company; it would then become a co-production.

As the editors Dom Clarke and Roberto Pinto has the decision of what order to put the titles in, we started off with the name of the cinema company that we created to use specifically for this film opening. Next came our production company name, we decided not to put the log in the title because it wouldn't of gone with the theme we were using, following this came the names of the Editors, closely followed by the main starring cast. As we are only doing a film opening we added in extra names that would be in the full film to make the opening look as good as possible. We ended the opening with the directors name, we got this idea from a lot of other film openings which did the same thing.

Ifwewere going to get money from somewhere to create the full film to 'Mistaken Identity' it would be a small screen production company such as Film4, they are a small production company who mainly air films on their channel made by other production companies, they have made films such as '127 Hours', 'late night shopping' and '24 hour party people'. These films are not the most popular or well know films available, and this is why I believe they are a good choice to provide money for our film. One of the reasons why they are not as well known is because Film4 is a smaller less funded company that would not be able to afford the rights to produce a big Hollywood film.

One film that would be released similar to ours would be 'Open Water'. Based around true events, Open Water is a supremely effective horror film about a couple accidentally left behind on a deep water scuba diving trip. Shot entirely on digital with a well chosen minimalist aesthetic, the film details the chilling simplicity with which the error is made, and how, by not engaging with other people, the couple fatally compound the situation. This is a very low budget film (just as ours would be). You can tell the film has had less money spent on it in a variety of ways, firstly the camera quality is not as good as some higher budgeted films, good cameras are very expensive. Secondly you can tell through the quality of the props. these would be better if there was more money available to improve them. Thirdly and finally the actors are not instantly recognisable, this is because the film did not have the funds to hire big name actors and actresses.

Evaluation - Question 2

 How does your media product represent particular social groups?

Bradley’s character (Steven Graham) is portrayed to be the leader of the drug deal.  His boss like image is similar to that of the Godfather. Bradley is shown wearing smart clothing showing his importance, wealth and power, something which is also portrayed in the Godfather.  In the film the Godfather, the other characters around him seem intimidated by his powerful nature and presence, something which we have made obvious and incorporated in our film production. This being where Dom who plays (Danny Stevens) gets talked down to and undermined by Brad in the car scene. This therefore shows his dominance. This image we have tried to build up is the stereotypical mafia/gangsta leader role. His glasses which we have decided to include are important as we feel they add mystery and uncertainty to his character. Also the glasses hide his face and make it dark, like in the Godfather he is mostly seen in a dark setting. This could therefore put the viewer on edge. Bradley is also shown as important because he is driving the car, this therefore leaves Dom to do the drug deal, consequently this will keep Bradley out of trouble so he will not be blamed. The Godfather also has people working for him, so he is shown to be powerful because he does not do all his work, like Bradley he also makes Dom do the drug deal. As a result we believe that the role of the Godfather is very similar to the role Bradley plays in our film, so thought these two best matched.        

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)

This is the nine frame grab we have produced from our final product. These 9 frames are important to our film and the scenes tell the basic story briefly. Our product challenges the conventions of real media products in many ways. First of all we use titles, we have listed these in a certain order based on our research, which can be recognisable from movies and making our production more professional and presentable. important
The name of our film is 'Mistaken Identity', this is a well thought of name because of the fact that they mistake innocent John Peters as a criminal, who is interrupting their drug deal. Also it works well as they swap packages with their names on, the title pops up just as this happens as if they swap indentities at that point.
We introduce the name of the film later on in the film opening and not right at the beginning this is commonly used by films, we have made sure the title appears at the vital part of the story line, where also the intense music is at its climax. We have tried to only include vital scenes so it is not boring to watch, but everything is important. We end the film opening on a dramatic scene, this makes the audience on-edge and wanting to watch more. It is also some what of a cliff hanger, this also makes the audience want to find out what is going to happen next. It introduces the characters well  by the way they act and speak, introducing characters is important in a film opening and we have seen this used in many of the ones we have analysed, so we felt it was important. By the way John speaks in our film we can tell how he is innocent and normal person, something we wanted to portray. Danny seems mysterious and an edgy character when talking on the phone, this portrays the image of uncertainties we wanted to put across. Steven is seen as a big powerful character, this is shown by his clothing and his demands. Goodwin's theory applied to action movies, the link between the music and the visual is complimentary. Less of a narrative and more of implications our video has clear action like visuals, with clear and edgy font for the titles as shown in the first screen in the 9 frame. As the music makes loud bangs the titles changes as the beat building up the titles and action that they may well expect.
Music playing throughout sets the genre for our film with the upbeat loud sounds, building up suspense, establishing the genre early for a film is important and allows the audience to tell the genre before the film begins, we thought the genre was very important to put across and make as clear as possible.
The camera action used is those properley used in a usual fim opening, swapping from many different types of shots, keeping it enjoyable to watcha nd keeping it fast and upbeat with the intense music.
The close-ups and match on actions, make the scenes short and snappy and reveal close deatils we wanted to put across, e.g. the phone in the office. The type of phone shows its setting andallows the viewer to put together what they think is happening. The close-up in the 8th frame is one of our preffered shots, we think this is a scary and an image of the balaclava is a representitive of the criminal image.
All of these come under the codes and conevntions of a film opening, the clothing is symbolic of the characters we want to put across, the suits, represnting office wear. The dark clothing representing the criminality. This is imporatnt as it allows the audience to determine to image of the charcater we want them too.

9 Frame

We have put together a 9 frame image using various snapshots of the film opening that we find important to the story line. These 9 frames show you briefly what happens throughout the film opening and give you a real insight as to what genre of movie it is through the costumes and props. This is what we set out to acheive before filming as genre was a key focus.

Final Film Complete

After going over it as a group and making minor adjustments from taking advice by our teacher, we have came up with the final product. We feel it is a real reflection of our hard work and dedication to research and planning over the past weeks. We were disappointed we could not include some of the shots we filmed as it was too long when putting it all together. But we have made the best out of the situation and kept all of the vital shots we needed. We have used the titles running through the whole film opening to give it more of a professional film look. The intense music builds up to the important pieces in the production as you will see. We are not overly happy with the quality of the film, as they are a reflection of the cameras lended by school, but none the less we are overall please with the final product and feel that it has grasp the key features of the genre we were aiming for. We have published it on Youtube to gain feedback and response from the public. 

My thoughts on the equipment

Editing

This is a print screen of Adobe Premiere Pro, the software we will be using to edit our film opening. We are editing it currently as we are satisfied we have all of the footage we need. We labelled each video accurately so we know precisely what order to put them in. We have added a lot more titles so it looks more as a film rather than just a the film opening, giving it a more professional look. We are finding editing easy to use as we have now got used to the software from last year and previously with our music video, this is proven helpful and is making the editing process a lot quicker as we know what we are doing.